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IDEOLOGY

The next stage in your brand profile. Using the MINDSPACE Technique we can leverage customer profiles to create a marketing and social strategy that is targeted at the right customers for you business.

We can influence their behaviours, interact with your brand, commit...

The MINDPSACE technique or model (Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, Ego) was the brainchild of Professor Paul Dolan, created to inform behavioural change polices for the British government. Behavioural economics and consumer...

We all know social media is an important tool businesses use to communicate with their target audiences. 81% of small to medium businesses use social media and 91% say that social media helped increased awareness of their brand and generate new leads and customers for...

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