Positioning your brand is as much about your brand values as it is about the brands tone. Your brand should connect at a fundamental level and helps to build the way customers interact with your brand. Here are a couple approaches to take:
Time and money are often the 2 biggest reasons why social media suffers. It can be a very effective channel for connecting and engaging current and future customers but it can't be neglected. So here are a couple of disciplines that can help you stay on track and make...
In this confusing digital landscape it can be hard to separate who you are and who is your brand . . . So let's define the two, identify the benefits of building both and the dangers of building your brand as your personal brand.
In July 2013 Qantas' Facebook page posted a very exposing post and not about it's financial losses. A pornographic image made it onto it's page and was online for all to see, including a eight-year-old boy and his father.