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93/102 Miller St, Pyrmont, NSW, 2009, Australia

 
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IDEOLOGY

It was an absolute pleasure sharing my business journey with Jane Jackson of janejacksoncoach.com. We speak of my work history from working in the US and in Australia, both agency and client side.

I explain how we use tool to gather a deep understanding of our clients g...

Positioning your brand is as much about your brand values as it is about the brands tone. Your brand should connect at a fundamental level and helps to build the way customers interact with your brand. Here are a couple approaches to take:

Ego:

Perfect for luxury and qua...

Time and money are often the 2 biggest reasons why social media suffers. It can be a very effective channel for connecting and engaging current and future customers but it can't be neglected. So here are a couple of disciplines that can help you stay on track and make...

In this confusing digital landscape it can be hard to separate who you are and who is your brand . . . So let's define the two, identify the benefits of building both and the dangers of building your brand as your personal brand.

First off - Some definitions:

Personal Br...

In this article I'm going to cover the effect on brand perception, the complexity in trying to add value to a potential client and how you can help.

So let's get started . . .

Nobody. And I mean nobody likes to hear they have an ugly baby. Well that's the exact look you...

One of the greatest struggles in our industry is gaining clients. Everyone knows they should probably hire a designer but when it comes down to crunch time, most don't in many cases.

If you cut corners and go the online design site route, you may score a great designer...

The curse of colour. What is the right colour for your brand? The real answer is not some kind of mystique voodoo. How many times do you hear that red is a colour that makes people hungry

. . . How does this make you feel?

Source: https://qzprod.files.wordpress.com/2017/...

An industry brings in a refreshed 2018. Two industry competitors enter the EOFY with a whole new look and one of them with a completely different name.

Our competitors: Kingpin Bowling and AMF Bowling – now Zone Bowling.

Over the last decade we have seen our bowling alle...

1. Qantas Gets Raunchy

In July 2013 Qantas' Facebook page posted a very exposing post and not about it's financial losses. A pornographic image made it onto it's page and was online for all to see, including a eight-year-old boy and his father.

Qantas didn't really deal...

This video perfectly and swiftly explains the different types of logos and reveals logos’ true purpose. Perfect for client or business owners to understand their brand under 5mins.

This topics touches a few key views of logos

  • “Logos are overrated”

  • The different...

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