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This question is something that both designers and customers knock back and forth all the time. So why should you pay for working files?

Well let's be completely transparent first - it's not in our best interest as designers. You can now make changes on your own if you...

Design-led thinking has become a real buzz word in the business realm – with companies like Apple, Sony, Coke and Nike leading the way – it takes integrating design process and design strategy into your business model to leverage your brand over the competition.

As can...

Well, let's start with a couple questions...

  1. Are you creatively driven?

  2. Are you aware of visual language and trends?

  3. Are you able to effectively portray what sets you apart from the competition?

  4. Are you able to understand your brand through your cus...

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