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The MINDPSACE technique or model (Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, Ego) was the brainchild of Professor Paul Dolan, created to inform behavioural change polices for the British government. Behavioural economics and consumer...

We all know social media is an important tool businesses use to communicate with their target audiences. 81% of small to medium businesses use social media and 91% say that social media helped increased awareness of their brand and generate new leads and customers for...

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