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IDEOLOGY

Client discovery is a crucial step in understanding the requirements a client to create the best outcomes and producing the best result. A strategy is needed to unlock in-depth thinking which can help articulate issues, test hypotheses, and probe deep into whatever cha...

The MINDPSACE technique or model (Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, Ego) was the brainchild of Professor Paul Dolan, created to inform behavioural change polices for the British government. Behavioural economics and consumer...

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