Well, let's start with a couple questions...
Are you creatively driven?
Are you aware of visual language and trends?
Are you able to effectively portray what sets you apart from the competition?
Are you able to understand your brand through your customers lens?
Our job as designers is to take ideas, interrupt them to connect with your customers, create cut through, position your brand within a market and create a community around your brand.
This doesn't happen overnight, but if you build a strong visual language that is consistent, your customers will build confidence with your brand. Through this trust and loyalty develops and word of mouth referrals ensue.
We found some research recently complied by CMO. which shows how companies that have design led thinking and consistently follow this mantra as part of their over-all business strategy surpass their competition.
Read the original article: http://www.cmo.com/features/articles/2017/8/4/15-mind-blowing-stats-about-design-led-businesses.html?_lrsc=94f380f4-5e8d-42fe-aac1-23fc591%E2%80%A6