Austate is a new cleaning brand extending its reach into all cleaning services across domestic, commercial, chemical and after function cleaning. As they are new they required all branded elements to be created.
The aim was to really set them apart from the herd. Introducing a colourful logo allowed us to leverage the brand colours to also become representative of the different services.
Creating this colourful triangle pattern also allowed for a spectacular brand pattern which could be applied on all media.
These brand elements really stand out and help to keep the brand front of mind.