SCHOLZ BULK HAULAGE

Rebrand

The Brief

Scholz Bulk Haulage or SBH is a brand established in 1995, located in Aubrey/Wodonga. After many unsuccessful rebrands, they contacted Designeri.am to assist with a push to get their branding in-line.

The Outcome

Creating the brand mark was the first step in this project. Using double lines to symbolise a highway disappearing into the distance, then applying the brand colours and a strong typeface customised for the client brings together all the representative elements of what they do.

This was then applied consistently across all media including: Website; Letterhead; Business cards; other stationary; Building signage; and the trucks themselves.