Ideology

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IDEOLOGY

Podcasting Pzazz: Your Career with Jane Jackson Eps 168

It was an absolute pleasure sharing my business journey with Jane Jackson of janejacksoncoach.com. We speak of my work history from...

Positioning Your Brand: Ego, Emotion, Authenticity, Humour or Function?

Positioning your brand is as much about your brand values as it is about the brands tone. Your brand should connect at a fundamental...

Get Social! 6 Tips – Making it Happen

Time and money are often the 2 biggest reasons why social media suffers. It can be a very effective channel for connecting and engaging...

Your Personal Brand Vs. Your Brand Personality

In this confusing digital landscape it can be hard to separate who you are and who is your brand . . . So let's define the two, identify...

The Great Client Chase - Part 2

In this article I'm going to cover the effect on brand perception, the complexity in trying to add value to a potential client and how...

The Great Client Chase - Part 1

One of the greatest struggles in our industry is gaining clients. Everyone knows they should probably hire a designer but when it comes...

Colour Meaning Crap

The curse of colour. What is the right colour for your brand? The real answer is not some kind of mystique voodoo. How many times do you...

'Strike' the competition – Bowling Allies Rebrand in 2018

An industry brings in a refreshed 2018. Two industry competitors enter the EOFY with a whole new look and one of them with a completely...

What Not To Do On Social – 5 Tips From 5 Poor Examples

1. Qantas Gets Raunchy In July 2013 Qantas' Facebook page posted a very exposing post and not about it's financial losses. A pornographic...

What Truly Makes a Great Logo

This video perfectly and swiftly explains the different types of logos and reveals logos’ true purpose. Perfect for client or business...