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Positioning Your Brand: Ego, Emotion, Authenticity, Humour or Function?
Positioning your brand is as much about your brand values as it is about the brands tone. Your brand should connect at a fundamental level and helps to build the way customers interact with your brand. Here are a couple approaches to take: Ego: Perfect for luxury and quality sporting brands. You sell status, a life style that personifies success and esteem. You can capture customers by using a sense of mystery or intrigue. A sense of the unobtainable. Something to be reached