Positioning your brand is as much about your brand values as it is about the brands tone. Your brand should connect at a fundamental level and helps to build the way customers interact with your brand. Here are a couple approaches to take: Ego: Perfect for luxury and quality sporting brands. You sell status, a life style that personifies success and esteem. You can capture customers by using a sense of mystery or intrigue. A sense of the unobtainable. Something to be reached

In this confusing digital landscape it can be hard to separate who you are and who is your brand . . . So let's define the two, identify the benefits of building both and the dangers of building your brand as your personal brand. First off - Some definitions: Personal Brand These are your pieces of personal thought leadership where you can highlight your expertise, values and what makes you unique. You can be bold, confronting, form and change ideas to represent yourself as t

The curse of colour. What is the right colour for your brand? The real answer is not some kind of mystique voodoo. How many times do you hear that red is a colour that makes people hungry . . . How does this make you feel? Source: https://qzprod.files.wordpress.com/2017/07/mcdonalds.jpg?quality=80&strip=all&w=3504 YUMMMMM! . . . not surprised if you're craving a Big Mac now. But is it because of the colour or the special sauce? Well how does this make you feel? Source: https:

Design-led thinking has become a real buzz word in the business realm – with companies like Apple, Sony, Coke and Nike leading the way – it takes integrating design process and design strategy into your business model to leverage your brand over the competition. As can be seen in these market leading brands, design-led thinking has a direct correlation with their performance. These companies have a core design service employed both internally and externally. When comprehensiv

Well, let's start with a couple questions... Are you creatively driven? Are you aware of visual language and trends? Are you able to effectively portray what sets you apart from the competition? Are you able to understand your brand through your customers lens? Our job as designers is to take ideas, interrupt them to connect with your customers, create cut through, position your brand within a market and create a community around your brand. This doesn't happen overnight, but

Going through our own brand process, we've been able to really put our processes into action. Here are some things to consider when going through putting together a new brand or going through a rebrand so you can achieve the best results for your business and build lasting relationships with your customers. Understand the Why For any branding, design, marketing or advertising (BDMA) firm to truly understand your brand they must understand where you have come from, why you dec

It is widely acknowledged that setting objectives with your business, focusing towards them and aligning all company behaviours towards that goal, helps everyone within the business to strive to accomplish it. Well, this is no different for how you should establish your strategy for any brand strategy. Whether Branding, Graphic Design, Advertising, Marketing, Website Content or Social Media Strategy. At Designeri.am we have aligned our focus in the same way. When working on a

Client discovery is a crucial step in understanding the requirements a client to create the best outcomes and producing the best result. A strategy is needed to unlock in-depth thinking which can help articulate issues, test hypotheses, and probe deep into whatever challenges the organization is facing. Listening to Simon Sinek’s Ted Talk ‘Start With Why’ (Watch Here) sparked a thought - why companies do what they do, why do they have certain problems, why do they want to ach

Each and every brand is different. That is why at Designeri.am we tailor every project specifically to the needs of your business. We use our tried and tested processes to ensure we clearly understand your needs; the personality; the language that will best connect with your customers; and what elements we can establish so that you stand out within your industry. The Need We are your Creative Consultants so the most important step is to establish not only the need of the cli

Think of your brand not just as a logo or a person, a 'brand' carries its own personality. A reflection of the values and positioning your brand stands for. #Branding