top of page
Search By Tags
IDEOLOGY
Positioning Your Brand: Ego, Emotion, Authenticity, Humour or Function?
Positioning your brand is as much about your brand values as it is about the brands tone. Your brand should connect at a fundamental...
Your Personal Brand Vs. Your Brand Personality
In this confusing digital landscape it can be hard to separate who you are and who is your brand . . . So let's define the two, identify...
Colour Meaning Crap
The curse of colour. What is the right colour for your brand? The real answer is not some kind of mystique voodoo. How many times do you...
Design is an ROI for Business
Design-led thinking has become a real buzz word in the business realm – with companies like Apple, Sony, Coke and Nike leading the way –...
Do You Even Design?
Well, let's start with a couple questions... Are you creatively driven? Are you aware of visual language and trends? Are you able to...
Going Through the Brand Process - 4 Things to Know
Going through our own brand process, we've been able to really put our processes into action. Here are some things to consider when going...
Four Step Process to Success: Begin with the End in Mind
It is widely acknowledged that setting objectives with your business, focusing towards them and aligning all company behaviours towards...
Ask “Why?” Then Ask “Why? Why? Why? Why? Why?”
Client discovery is a crucial step in understanding the requirements a client to create the best outcomes and producing the best result....
Stage 1: Relationship Branding
Each and every brand is different. That is why at Designeri.am we tailor every project specifically to the needs of your business. We use...
Personifying a Brand
Think of your brand not just as a logo or a person, a 'brand' carries its own personality. A reflection of the values and positioning...
bottom of page